Tales From the Road: Medical Fair Asia 2014

As Medical Fair Asia comes to a close in Singapore on Sept 11th, 2014, many of us are reflecting on this day. 13 years ago millions of people went to sleep not knowing the world was about to change forever. We continue to think about the people we lost that day and will keep them and their families in our thoughts, our hearts and our prayers.

Medical Fair Asia has been another successful meeting. There were constant visitors to our booth, they came from all over Southeast Asia to participate in this show, which is one of the largest medical industry conferences in the Asian market.  Hospital and healthcare administrators, physicians and many distributors came to our booth wanting to see our products; they were especially interested in MobiCare®, a unique wireless patient monitoring system with flexible communications capabilities.

MobiCare frees the patients from typical bedside monitoring and allows them the freedom to move about the room and nearby areas with comfort and safety. In addition, the ability to perform remote viewing functions by authorized personnel expanded the potential capabilities to meet multiple needs of a quickly growing and more challenging healthcare marketplace. The need for safe and reliable monitoring for patients is no longer limited to bedside monitoring in the hospital, nor does it stop when the patient is discharged. There is a rapidly growing need to provide better medical services in some of the most unique situations and MobiCare’s communication flexibility meets that monitoring challenge head on.

Though there have been a few scattered EECP Therapy systems throughout the region, EECP Therapy is not generally well known in Southeast Asia. Some of our distributors visited us to discuss opportunities and projects they are currently working on and plans to expand awareness in their designated territories. While most healthcare professionals in the region are not aware of the therapy, our participation in international shows expands awareness of the therapy and is creating a bigger audience for its acceptance. Many new distributors visited our booth and expressed interest in becoming our authorized representative in their respective countries for EECP Therapy, as well as our Biox ECG Holter and ambulatory monitoring products.

We also had an opportunity to learn more about the regulatory and typical marketing practices in many of the countries represented here. Having a better understanding and establishing connections in this region will help us ensure we approach the markets in the best way possible to create opportunities to generate revenue, while controlling and monitoring expenses.

Make sure to stay tuned for more tales from the road as we continue to showcase and educate the healthcare industry about EECP Therapy technology and our other offerings.