Author Archives: Larry Liebman

Tales From the Road: Medical Fair Asia 2014

As Medical Fair Asia comes to a close in Singapore on Sept 11th, 2014, many of us are reflecting on this day. 13 years ago millions of people went to sleep not knowing the world was about to change forever. We continue to think about the people we lost that day and will keep them and their families in our thoughts, our hearts and our prayers.

Medical Fair Asia has been another successful meeting. There were constant visitors to our booth, they came from all over Southeast Asia to participate in this show, which is one of the largest medical industry conferences in the Asian market.  Hospital and healthcare administrators, physicians and many distributors came to our booth wanting to see our products; they were especially interested in MobiCare®, a unique wireless patient monitoring system with flexible communications capabilities.

MobiCare frees the patients from typical bedside monitoring and allows them the freedom to move about the room and nearby areas with comfort and safety. In addition, the ability to perform remote viewing functions by authorized personnel expanded the potential capabilities to meet multiple needs of a quickly growing and more challenging healthcare marketplace. The need for safe and reliable monitoring for patients is no longer limited to bedside monitoring in the hospital, nor does it stop when the patient is discharged. There is a rapidly growing need to provide better medical services in some of the most unique situations and MobiCare’s communication flexibility meets that monitoring challenge head on.

Though there have been a few scattered EECP Therapy systems throughout the region, EECP Therapy is not generally well known in Southeast Asia. Some of our distributors visited us to discuss opportunities and projects they are currently working on and plans to expand awareness in their designated territories. While most healthcare professionals in the region are not aware of the therapy, our participation in international shows expands awareness of the therapy and is creating a bigger audience for its acceptance. Many new distributors visited our booth and expressed interest in becoming our authorized representative in their respective countries for EECP Therapy, as well as our Biox ECG Holter and ambulatory monitoring products.

We also had an opportunity to learn more about the regulatory and typical marketing practices in many of the countries represented here. Having a better understanding and establishing connections in this region will help us ensure we approach the markets in the best way possible to create opportunities to generate revenue, while controlling and monitoring expenses.

Make sure to stay tuned for more tales from the road as we continue to showcase and educate the healthcare industry about EECP Therapy technology and our other offerings.

Tales From the Road – European Society of Cardiology (ESC) in Barcelona

The last three and a half days exhibiting and demonstrating our EECP® Therapy and Biox products at the European Society of Cardiology (ESC) in Barcelona were extremely busy, slightly challenging at times, and very, very rewarding. Attendee traffic at our booth was very good due to a number of factors but especially the pre-show preparation which included setting up key meeting with prospective customers and mailing invitations to distributors, physicians, hospital and government personnel to visit our booth. Visitors enjoyed the opportunity to learn about our company, our products and how we can help them meet the challenges of providing more cost-effective healthcare to a rapidly growing and aging patient population in their respective countries.

Bolstered by the inclusion, for the first time, of EECP® Therapy in the ESC guidelines on the management of stable coronary artery disease with a IIa class recommendation, we received a significant amount of new and renewed interest in EECP® Therapy. In the addenda to the writing committees, after they had reviewed the large volume of clinical literature regarding EECP® Therapy, stated, “The results of these studies proving the concept and clinical effects of EECP treatment lead to the recommendation that EECP Therapy should be considered for symptomatic treatment in patients with invalidating refractory angina.”

In addition, a poster, entitled the “Long-term clinical outcomes in patients with coronary artery disease and moderate angina pectoris treated with enhanced external counterpulsation” by Dr. Ozlem Soran, et al, from the University of Pittsburgh Medical, Pittsburg, PA, was presented in this year’s ESC annual meeting. In the abstract, the authors summarized the clinical benefits by stating that “Patients presenting for EECP treatment with class II angina had different baseline profiles compared with Class III and IV angina. However, both cohorts achieved substantial reduction in angina with high event free survival rates at 2 years.”

There was considerable interest shown by both cardiologists as well as the administrators of hospitals, clinics and private physician practices in the company’s latest offering, the MobiCare™ wireless vital signs patient monitor. The comprehensive monitoring features and the unique communications capabilities of MobiCare™ provide clinician with accurate patient information and optimal flexibility to view the patient’s vital signs remotely on a tablet or smart phone.

Supported by our colleagues from Biox as well as personnel from our European and Korean distributors, the exhibition booth, though very busy at times, was well covered and it soon became customary to hear at least three or four foreign languages spoken in the booth simultaneously.

During the exhibition we closed multiple sales deals, including the sale of the Lumenair™ EECP® Therapy system used for live demonstrations in the show right out of the booth.

Tales from the Road – American College of Cardiology Scientific Sessions in Washington, DC

We just returned from the nation’s capital after three days of participation at the American College of Cardiology (ACC) 63rd Scientific Sessions. Based upon our numerous meetings and conversations with physicians and industry attendees, we thought this was a very successful event.

Our booth received a steady stream of visitors who expressed interest in Vasomedical’s current products and services. We also had the opportunity to speak to attendees about the direction our company is going to meet the future needs of healthcare markets globally.

Our live demonstrations of EECP Therapy attracted physicians who were on their way to poster presentations and program sessions, and even drew the attention of some on their way out of the convention center en route to enjoy visiting the many sights D.C. has to offer. In addition to EECP Therapy, there was significant interest in both our BIOX ambulatory ECG and blood pressure monitoring products and the new wireless vital signs monitoring products MobiCare™.

The EECP abstract presented on Saturday morning received good reviews from physicians who attended the presentation, many of which visited our booth afterward to learn more about our innovative therapy and the company. We made many new clinical as well as business development contacts at the show and we will be busy in the coming weeks following up with these folks.

Did you attend the ACC Scientific Sessions?  If so, what was the most interesting thing you saw, experienced or heard at the show? Email us at vaso@kcsa.com to let us know.

Tales from the Road: Thoughts After a Successful Show at the 2014 Arab Health Exhibition & Congress

We consider our exhibition at Arab Health last week to be one of our most successful tradeshows to date. This was largely accredited to our new Vasomedical exhibition booth and our strategic location at the show. The live demonstrations of EECP® Therapy generated large audiences and the booth’s visibility and new look were better at displaying our EECP Therapy and Biox patient monitoring products.

Attendees going to and from different exhibition halls, meetings and presentations stopped in our booth as they walked through the main concourse.  They wanted to know more about EECP® Therapy, the Biox ECG Holter and ambulatory blood pressure monitors, and our new wireless MobiCare® patient monitors. From the moment the exhibition halls opened to after the exhibit halls closed, our booth continued to stay busy.

At the show we spoke with an extensive number of physicians, distributors, hospital, and health ministry personnel from all of the countries in the Middle East and many different countries in Africa, as well as representatives from India during the four days of the exhibition.

Arab Health was a very successful meeting where we generated many leads, captivated lots of interest, and educated global medical industry leaders unfamiliar with EECP Therapy.  All the people we met in Dubai were warm and friendly and one gets the sense of being in a melting pot that is open to innovative medical technologies like EECP Therapy.

We look forward to working with many of the people we met at the show to bring our products to more patients in the Middle East region, Africa and Southeast Asia.

Tales from the Road: Medica, Dusseldorf

After years of being told by the organizers of Medica Dusseldorf that there was no new booth space available for Vasomedical, last week we were finally able to participate as exhibitors in the largest medical industry fair in the world: Medica.

At the conference in Dusseldorf, Germany, we exhibited our EECP Therapy and Biox ECG Holter and ambulatory blood pressure monitoring products. In addition, this has been an excellent platform for the introduction of MobiCare™, our new innovative wireless patient monitors. We exhibited along with more than 4,500 medical industry companies, and showcased our products to more than100,000 visitors. Judging by the busy traffic in our booth, I am sure this year’s show broke all attendance records.

The response from attendees at Medica to our current products was excellent. We received visits from customers who use our products and distributors who sell our products. We’ve also received visits from customers and distributors who are currently, or have previously, used our competitor’s products – they heard about our products and wanted to see them first hand. Amongst all the visitors to our booth we saw both higher name recognition for Vasomedical EECP and Biox products, as well as an increased number of visitors who have put Vasomedical EECP and Biox products on their schedules for visits to our booth.

 

Tales from the Road: Vasomedical Visits Amsterdam for ESC Conference

We just recently returned from the 2013 European Society of Cardiology Congress (ESC) which was held in Amsterdam, the Netherlands this year. It was an enjoyable and rewarding trip for many reasons.

First, the ESC issued new guidelines for the treatment of stable angina and assigned EECP® Therapy a lla Level of Recommendation with a B Level of Evidence. The inclusion of EECP Therapy in the guidelines provides not only recognition of the Therapy by the European cardiology community, but the recommendation that it should be considered when treating refractory angina patients.

This news brought many visitors to our exhibit booth. They came to see what the Therapy looked like in person and see exactly how it operated. We had a live model and our Clinical Manager, Bill Seychell, providing live demonstrations. Additionally, as the crowds grew in the aisles surrounding our booth, it presented a great opportunity for visitors to learn about the additional products we were displaying, including the Biox ECG Holter and ambulatory blood pressure monitoring and our EZ patient monitoring products line.

Additionally, the two abstracts presented on EECP Therapy – one by Eline Wu, RN from the Karolinska Institute in Stockholm, the other by Dr. Vyacheslav Ryabov from Tomsk, Russia – were well received and motivated more visitors to visit our booth.

Amsterdam is a beautiful city and we were lucky to check out some of the great sites it has to offer, such as the National Museum, which had just returned to its newly renovated site.  We were able to get close and view the many famous paintings in its collection, including Rembrandt’s Night Watch.

One can go from one end of the spectrum to the other easily in Amsterdam – from the sobriety of Anne Frank’s House Museum to the fun and enjoyment of the Heineken Experience, Old Town streets, coffee houses, restaurants and shops. The beauty and uniqueness of the city is easily seen from a canal boat ride, a bicycle or a walk through the markets and squares. Just be careful not to get run over by the hundreds of cyclists who fill the bike lanes and speed down the sidewalks!